How do you plan a content day for a business?

Start from where the content will run: website, social, ads, recruiting, sales. List the shots each place needs, then schedule the day so empty spaces are shot early, people and process mid-morning, interviews in the quietest window and vertical clips after. Every setup should produce stills, horizontal and vertical at once.

How much content can one shoot day produce?

It depends on the plan more than the hours. A day planned around channels, with vertical and horizontal captured from the same setups, produces far more usable pieces than a day planned around one video.

What questions should you ask in a customer testimonial?

Ask for stories: what was going on before they found you, what almost stopped them, what changed after, and what they would tell a friend. Specific answers beat praise.

Free Content Day Planner: Shot List + Shoot Schedule

1 · Your business

2 · Where it will run

3 · Who’s on camera

Your shot list

10 shots · 5 still · 3 video · 2 vertical

01StillEvery room type, wide and straightYour website and listings sell the rooms before anyone tours.
02VideoA slow walkthrough from the front door to the best officeThe tour, before the tour.
03StillMembers working, not posingProof the place is alive on a normal Tuesday.
04StillCoffee bar, phone booths and the details people ask aboutAnswers amenity questions without a call.
05VerticalA ten-second “door to desk” clipThe most reusable social clip you’ll have.
06StillA wide hero image with clean space for a headlineHomepages need room for words.

07StillOne section image per service or offerEvery page gets its own picture, not a reused one.
08VerticalFive hook openers that start mid-actionThe first second decides whether anyone watches.
09VideoBehind-the-scenes moments framed for 9:16Weeks of easy posts from one day.
10VideoCustomer interviews on two cameras, with a mic on each speakerProof in their words sells harder than anything you write.

Customer interviews: questions that get stories

1What was going on before you found us?
2What almost stopped you from choosing us?
3What changed after?
4What would you tell a friend in your shoes?
5Is there anything we didn’t ask that you’d want people to know?

Ask for stories, not adjectives. “Tell me about the day…” beats “How would you describe…”.

The day

8:00Arrive, walk through, agree the order of the shot list
8:30Spaces and exteriors, while they’re tidy and empty
10:00People at work, process and details
12:00Break. B-roll of the space in use
13:00Interviews in the quietest room
15:00Vertical clips and hook openers
17:00Wrap. Cards backed up twice before anyone leaves

Before the day

Clean and declutter every space on the list the day before.
Decide who’s on camera, and get releases signed, customers especially.
Wardrobe: solid colors, no small patterns or other brands’ logos.
Book the quietest room for interviews. Turn off music, and the AC during takes if you can.
Pull the products, signage and props you want in shot.
Parking and access for the crew, and somewhere to charge batteries.
Tell the whole team the plan, so nobody is surprised by a camera.

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Get the full shot list, interview questions and one-day schedule.

Questions

Planning a content day, answered.

How do you plan a content day for a business?: Start from where the content will run: website, social, ads, recruiting, sales. List the shots each place needs, then schedule the day so empty spaces are shot early, people and process mid-morning, interviews in the quietest window and vertical clips after. Every setup should produce stills, horizontal and vertical at once.
How much content can one shoot day produce?: It depends on the plan more than the hours. A day planned around channels, with vertical and horizontal captured from the same setups, produces far more usable pieces than a day planned around one video.
What questions should you ask in a customer testimonial?: Ask for stories: what was going on before they found you, what almost stopped them, what changed after, and what they would tell a friend. Specific answers beat praise.

Plan one shoot that fills months.

Your shot list

Customer interviews: questions that get stories

The day

Before the day

Planning a content day, answered.

Want Rubix to shoot it? Send the plan over.