A long brick-and-timber coworking corridor with tall arched windows, a member walking toward camera

Now showing: website loop for Coco Coworking, Northeast Minneapolis

Rubix Photography Dallas commercial photographer + videographerCommercial photography. Cinematic video. One production partner.

Commercial photography, brand video, interviews, interiors, social content, aerial and FPV, and immersive 360° capture for businesses across Dallas–Fort Worth and beyond — planned around where the content will actually be used.

Book a Shoot Explore the Work

LatestCoco Coworking, Northeast Minneapolis — interiors, event coverage, 8 member testimonial films, social cuts and aerial from one production.

Full-frame photo
Cinematic video
Aerial + FPV
360°
Multicam
Pro audio
Vertical social

01Selected work

Made to be used, not just admired.

Every frame below is from a real Rubix production — interiors, people, events, detail and motion captured on the same shoot days and delivered as one library.

Boom Island meeting room: reclaimed-wood table, black chairs, exposed brick and plaid wallcovering

Case study · Northeast Minneapolis, MN

Coco Coworking

A destination production for a flex-workspace brand: every room type, a member event, member interviews, aerial and a website loop, captured across the same set of shoot days.

The shot list was built from where the content would be used — the website, paid and organic social, and the sales team’s tour follow-up — so each setup produced stills, horizontal video and vertical cuts together.

Interior photography: Boardrooms, private offices, open coworking, coffee bar
Event coverage: Member event, candid and environmental
8 member testimonial films: Interview-led, captioned
Brand film + campaign shorts: Horizontal masters and cutdowns
Vertical social cuts: 9:16 for Reels, TikTok and Shorts
Meeting-space film: 4:5 for feed placements
Website hero loop: Silent, seamless, web-encoded
Aerial footage: Building and neighborhood reveals

Captured on Lumix S5IIX · Lumix S9 · aerial

InteriorsBoom Island meeting room — natural window light
PeopleEnvironmental portrait, member at work
EventsMember event, communal kitchen
InteriorsStone Arch boardroom
DetailBrand detail, coffee bar
VideoFrame from a member testimonial film
VideoFrame from a 9:16 social cut
PeopleUnposed moment at the coffee bar
EventsReception coverage
InteriorsCoffee bar and lounge, wide

Want your space, team or product to look like this?

Plan your shoot

02Services

Organized by what the content has to do.

Commercial photography and video for Dallas–Fort Worth businesses — from a single headshot day to a multi-format production. Each service is scoped around the deliverables, not the gear.

01
Brand + Commercial
One consistent image library your website, ads, social and sales decks can all draw from — not a folder of unrelated shoots.
- Brand campaigns
- Website photography
- Team + lifestyle
- Location photography
- Marketing collateral
- Social imagery
Dallas Commercial Photography
02
Corporate Portraits
Executive, team and environmental portraits that look like they came from the same company — because they did.
- Executive portraits
- Employee headshots
- Environmental portraits
- Team photography
- On-location sessions
Dallas Corporate Headshots
03
Interiors + Hospitality
Wide, straight, well-lit spaces for coworking, office, commercial real estate, hotels, retail, restaurants and med spas — in stills and motion.
- Wide interiors
- Detail photography
- Vertical + horizontal
- Walkthrough video
- Architectural footage
Dallas Interior Photography
04
Interviews + Testimonials
Customer, founder and employee interviews with one to three camera angles, controlled light and properly recorded sound.
- Customer testimonials
- Founder stories
- Executive interviews
- Case studies
- Podcast-style
Dallas Testimonial Video
05
Brand Films
Business profiles, launch videos and website hero loops — with photography captured on the same production, not a second shoot.
- Business profiles
- Launch videos
- Website hero video
- Cinematic B-roll
- Short documentaries
Dallas Corporate Video
06
Social Content
Vertical and horizontal captured together, so one shoot turns into weeks of usable posts, Reels and ads.
- Reels
- TikTok + Shorts
- LinkedIn video
- Vertical ads
- Behind the scenes
Dallas Social Media Content
07
Product + Detail
Close-focus product, packaging and texture images, plus the slow cinematic B-roll that sells them on a product page.
- Product photography
- Packaging + details
- Tabletop
- Lifestyle product
- Product B-roll
Dallas Product Photography
08
Events + Networking
Candid, well-composed coverage of launches, receptions and member events — with highlight video and social clips from the same night.
- Corporate events
- Launches
- Receptions
- Conferences
- Highlight video
Dallas Event Photography
09
Sports + Action
Long-lens field coverage, athlete portraits and POV footage for training content, recruiting and social.
- Athlete portraits
- Training sessions
- Long-lens coverage
- POV footage
- Recruiting media
Long lens · action cam · POV
10
Aerial + FPV
Establishing shots, property reveals and fly-throughs that no ground camera can get.
- Establishing shots
- Location reveals
- Exterior property
- FPV fly-throughs
- Social aerials
Aerial and FPV capture available where conditions and regulations permit.
Dallas Drone + FPV Video
11
360° + POV
Reframable 360° capture and micro-camera POV for angles a standard camera cannot fit into.
- Reframable 360°
- Immersive location
- Wearable POV
- Product POV
- Hands-free capture
Capture first, choose the angle later

Coffee bar and lounge running beside tall arched windows, a table lamp glowing in the foreground — Coffee bar and lounge · Coco Coworking, Northeast

03One shoot. More content.

One shoot shouldn’t create one piece of content.

Build a content library, not just a camera roll.

Rubix plans each production around the marketing it has to feed — website, paid media, social, sales collateral and the campaigns you haven’t briefed yet. Framing, formats and coverage are decided up front, so the same setups produce all of this:

01Hero photography
02Website images
03Horizontal video
04Vertical video
05Testimonials
06B-roll
07Behind the scenes
08Detail shots
09Social clips
10Aerial footage

Two women talking at a coffee bar, with crop guides showing 16:9, 4:5 and 9:16 framings — One moment, framed for three placements.Coco Coworking, Northeast · Lumix S9

From the Coco Northeast production

8 member testimonial films
Brand film + campaign shorts
Vertical social cuts
4:5 meeting-space film
Website hero loop
Interior + event photography
Aerial footage

Plan a content day

04Production capabilities

Arrives equipped. Doesn’t improvise around gaps.

One crew that can cover the stills, the interview, the aerial and the vertical cut — without renting around missing pieces or hiring three vendors.

C/01
Full-Frame Production
Commercial-quality stills and cinematic motion from the same full-frame systems.
C/02
Multicam
Multiple full-frame angles for interviews, panels and productions.
C/03
Pro Audio
Wireless, shotgun and multitrack 32-bit float recording.
C/04
Aerial + FPV
Traditional, automated and immersive aerial perspectives.
C/05
360°
Capture first. Choose the angle later.
C/06
POV + Micro Cameras
Perspective from places a traditional camera cannot fit.
C/07
Specialty Optics
Anamorphic, vintage, fisheye, selective-focus and ultra-fast lenses.
C/08
Controlled Lighting
From portable run-and-gun kits to full interview and product setups.

05Beyond the standard look

Different stories deserve different visual languages.

Not every project should look like it came from the same camera preset. Rubix keeps a collection of modern, vintage, anamorphic, fisheye and specialty optics — for anything from clinically clean commercial imagery to deliberately imperfect, cinematic character.

Anamorphic
Oval bokeh, horizontal flare, a frame wider than life.
SIRUI Saturn 35 / 50 / 75mm full-frame anamorphic, plus SIRUI adapters
Vintage
Softer contrast and character modern glass is engineered out of.
Helios 44M and manual vintage optics
Selective Focus
A plane of focus placed by hand — swirl, glow, deliberate blur.
Lensbaby Edge 80, Sweet 22, Sol 45, Burnside 35, Velvet 56
Fisheye
Bent perspective for energy, scale and play.
TTArtisan 11mm fisheye
Ultra-Wide
Straight lines in tight rooms, architecture and interiors.
Laowa and NiSi ultra-wides, Lumix 14–28mm
f/0.95
A subject lifted clean off almost nothing.
Brightin Star 50mm f/0.95, Pergear 35mm f/1.4, Thypoch Eureka
Telephoto
Compression and reach from sidelines, stages and across the room.
Sigma 100–400mm, Lumix 28–200mm, 1.4× teleconverter

06Who it’s for

Businesses that sell a place, a team or a promise.

Coworking + flex spaceTours, amenities, members and community events.
Commercial real estateOffice, retail and industrial listings, inside and out.
Hospitality + restaurantsRooms, dining, drinks and the people who serve them.
Med spas + healthcareCalm, trustworthy spaces, providers and treatments.
Professional servicesFirms that sell expertise and need to look the part.
Franchise + multi-locationConsistent imagery across every location.

Where we shoot

On location across Dallas–Fort Worth.

Based in Dallas–Fort Worth and shooting on location across the Metroplex — at your office, property, venue or job site. Destination projects welcome — the featured Coco production was shot in Northeast Minneapolis.

Dallas
Fort Worth
Plano
Frisco
McKinney
Allen
Richardson
Addison
Irving
Las Colinas
Carrollton
Arlington
Grapevine
Southlake
Denton
Garland
Mesquite
Rockwall

Including Downtown, Uptown, Deep Ellum, Design District, Bishop Arts, Victory Park, Oak Lawn, Knox-Henderson, Lower Greenville, Preston Center, Legacy West and The Star in Frisco.

Dallas services

Portrait of Rubin James — Rubin James · Founder, Rubix Photography

07About

Creative production informed by marketing strategy.

Rubin James combines photography and filmmaking with a background in marketing, brand strategy and digital production.

The usual question

“What should we photograph?”

The Rubix question

“What does your business need this content to accomplish?”

That means productions are designed around the places the work has to perform — websites, social, advertising, launch campaigns, brand libraries, sales material and ongoing content — and delivered in the formats each of those actually needs.

Rubin also advises operators on growth and AI at Rubin James

08Process

01
Plan
Goals, platforms, shot list, location and creative direction — agreed before a camera comes out.
02
Shoot
The primary content plus the supporting assets, captured in every format the plan calls for.
03
Deliver
Organized, finished files ready for the website, campaigns and social — named so people can find them.
04
Repurpose
Cutdowns, crops and platform versions that turn one production into many placements.

09Selected production kit

Built for more than one kind of shot.

Full-framePanasonic Lumix S5IIX · Lumix S9 · Sigma fp L

Panasonic Lumix S5IIX
Panasonic Lumix S9
Sigma fp L
Open-gate and RAW-capable video workflows
Compact specialty: Nikon P950 (24–2000mm equiv.), Sony HX99, Ricoh GR IIIx

AerialDJI Avata 2 · DJI Neo · HoverAir X1

DJI Avata 2 FPV
DJI Neo
HoverAir X1-series autonomous camera
Flown where conditions and regulations permit

360 / POVInsta360 · GoPro · DJI · pocket systems

Insta360 X5 and X4
Insta360 GO-series miniature camera
Xtra Atto miniature POV camera
DJI Osmo Pocket 3
GoPro HERO12 Black
DJI Action 2

OpticsModern full-frame · anamorphic · vintage · Lensbaby · fisheye · ultra-wide · supertelephoto

Lumix 14–28, 18–40, 20–60, 24–105 Macro, 28–200 Macro
Lumix 18, 24, 26 pancake, 35, 50, 85mm primes
Sigma 17, 24, 35, 45, 50, 65, 90mm primes and 28–70mm f/2.8
Sigma 100–400mm OS and 1.4× teleconverter
SIRUI Saturn anamorphic 35 / 50 / 75mm
Lensbaby, Helios 44M, TTArtisan, Brightin Star, Laowa, NiSi, Thypoch

AudioSennheiser · DJI · Tascam · Zoom · Comica

DJI Mic 2 and Mic Mini wireless
7RYMS iRay DW40 four-person wireless
Sennheiser MKE600 and ME66/K6 shotguns, e614
Tascam Portacapture X6 and Zoom H6 Essential (32-bit float)
Comica shotgun and lavalier systems

LightingHigh-output COB · softbox · RGB · portable

SIRUI X300 high-output COB with large softbox
Molus G60, Cinepeer CX100, COLBOR W100 and CL60R, INKEE GC30
SIRUI Dragon B25R and compact COB fixtures
RGB panels, tubes and wands for accent and background
Softboxes, umbrellas and lantern modifiers

SupportTripods · rigging · power · media backup

Video and travel tripods, boom and mic support
Rigging clamps, arms and mounting systems
USB-C PD and dummy-battery power
V90 media with portable SSD backup on set

An extensive supporting lens, lighting, audio and rigging inventory is available based on the production.

10Questions

Before you ask.

Do you shoot both photography and video?

Yes. Productions are planned so still and motion deliverables are captured intentionally on the same shoot, not as an afterthought.

Do you travel?

Yes. Rubix is based in Dallas–Fort Worth and travels for selected projects — the Coco Coworking production shown here was shot on location in Northeast Minneapolis.

Can you create vertical social content during a larger shoot?

Yes. Shoots can be planned to produce horizontal video, vertical video and stills together, so social content comes out of the same production.

Do you provide drone footage?

Aerial and FPV capture can be incorporated where conditions and regulations permit. Tell us the location and we will confirm what is possible.

Can you record interviews?

Yes. Interviews can be covered with multiple full-frame cameras, professional lighting, wireless or XLR microphones and multitrack 32-bit float recording.

Where in Dallas–Fort Worth do you shoot?

Anywhere in the Metroplex — Dallas, Fort Worth, Plano, Frisco, McKinney, Irving and Las Colinas, Arlington and beyond. Most shoots happen on location at your office, property or venue.

Do you work with agencies and in-house marketing teams?

Yes. Rubix can shoot to your team’s brief or content calendar and deliver in the formats and naming your team already uses.

Do you have pricing packages?

Projects are scoped around the production and the deliverables you actually need, so there are no fixed packages. Share the details in the form and you will get a scoped estimate.

Have something worth showing? Let’s shoot it properly.

Start a Project Ask About a Shoot

Rubix Photography · Dallas commercial photographer + videographerCommercial photography. Cinematic video. One production partner.

Made to be used, not just admired.

Coco Coworking

Organized by what the content has to do.

One shoot shouldn’t create one piece of content.

Arrives equipped. Doesn’t improvise around gaps.

Full-Frame Production

Multicam

Pro Audio

Aerial + FPV

360°

POV + Micro Cameras

Specialty Optics

Controlled Lighting

Different stories deserve different visual languages.

Businesses that sell a place, a team or a promise.

On location across Dallas–Fort Worth.

Creative production informed by marketing strategy.

Plan

Shoot

Deliver

Repurpose

Built for more than one kind of shot.

Before you ask.

Have something worth showing? Let’s shoot it properly.

Tell us what the content needs to do.

Rubix Photography Dallas commercial photographer + videographerCommercial photography. Cinematic video. One production partner.